Role: Creative Lead
Here’s a peek into our collaboration with ESPN to create a cinematic extension of their NBA rebrand on an XR stage. We created a dynamic basketball arena of the future around a physical logo prop of “Jerry” on stage.
Filming at our tech partner XR Studios in Los Angeles and using Unreal Engine opened up the possibility of creating custom setups in the environment to highlight the unique design language of the rebrand. The approach of interpreting the rebrand on an XR stage and filming the custom setups added a nuanced look to the entire package.
Client : Milwaukee Bucks
Production Co : The Famous Group
Creative | Lead Editor : Steve Davis
Client : Brooklyn Nets
Production Company : The Famous Group
Creative Director | Editor : Steve Davis
Client : Miami Marlins
Production Co : The Famous Group
Creative Director : Steve Davis
Client : Milwaukee Bucks
Production Company : The Famous Group
Creative Director | Editor : Steve Davis