Role : Creative Director, Editor

Client : Milwaukee Bucks

Production Company : The Famous Group

I had the privilege of collaborating with the Milwaukee Bucks on one of their most visually daring campaigns to date. This project unveiled their new "Statement Jersey" and introduced "Fear the Deer Saturday Nights" at Fiserv Forum.

Building on the 'Mystique' of the Bucks, the nightmare-driven concept delves into the darkness of the deep Wisconsin woods, evoking a controlled sense of fear like never before. In this cinematic, movie-trailer-inspired open, the bond between the "Fear the Deer" spirit and the team is vividly portrayed, as opponents are drawn into an unfamiliar and truly unwelcoming environment.