Role : Director, Editor

Client : Brooklyn Nets

Production Company : The Famous Group

"Nets World" emerges in this live action season-long creative campaign for the Brooklyn Nets. The seemingly scattered array of suspended basketballs represent not just the players or team, but Brooklyn and Nets fans around the world. Energized by the immersive space enveloping them, players hone their skills on the hardwood as the piece crescendos and the entire scene snaps into focus.

With one big camera move, the basketballs align to create the Nets logo. Building a practical set of 150 basketballs suspended 30' above the court gave us an incredible opportunity to capture the players in the most authentic way possible for this concept.