Role : Director, Editor
Client : Miami Marlins
Production Company : The Famous Group
This innovative open video for the Miami Marlins blended the use of Generative AI and advanced post-production techniques to transform the city of Miami into a vibrant fantasy world.
Role : Creative Lead
Client : ESPN
Production Company : The Famous Group
I had the honor of working as one of the creative leads for ESPN’s NBA rebrand. We created a dynamic basketball arena of the future centered around a physical logo prop of “Jerry” on an XR stage.
Filming at XR Studios in Los Angeles and using Unreal Engine opened up the possibility of creating custom setups in the environment to highlight the unique design language of the rebrand. The approach of interpreting the rebrand on an XR stage and filming the custom setups added a nuanced look to the entire package.
Role: Director | Editor
Client: Boston Celtics, NBCSports Boston
Production Company: The Famous Group
This captivating documentary short reveals the untold story of Paul Pierce’s rise from the streets of Inglewood to NBA stardom, told through the powerful and personal perspectives of those who know him best.
Role : Director | Editor
Client : Boston Celtics
Production Company : The Famous Group
VFX : Sehsucht
Step into the future with the Boston Celtics as they push their limits in DEADLY CHALLENGES! Equipped with cutting-edge VR glasses, these players dive headfirst into a high-tech basketball video game where their skills are put to the ultimate test. Facing mind-bending, otherworldly obstacles, they sharpen their game and prepare for the ultimate showdown—where virtual mastery transforms into real-world dominance.
Role : Creative Director, Editor
Client : Milwaukee Bucks
Production Company : The Famous Group
I had the privilege of collaborating with the Milwaukee Bucks on one of their most visually daring campaigns to date. This project unveiled their new "Statement Jersey" and introduced "Fear the Deer Saturday Nights" at Fiserv Forum.
Building on the 'Mystique' of the Bucks, the nightmare-driven concept delves into the darkness of the deep Wisconsin woods, evoking a controlled sense of fear like never before. In this cinematic, movie-trailer-inspired open, the bond between the "Fear the Deer" spirit and the team is vividly portrayed, as opponents are drawn into an unfamiliar and truly unwelcoming environment.
Role : Director, Editor
Client : Brooklyn Nets
Production Company : The Famous Group
"Nets World" emerges in this live action season-long creative campaign for the Brooklyn Nets. The seemingly scattered array of suspended basketballs represent not just the players or team, but Brooklyn and Nets fans around the world. Energized by the immersive space enveloping them, players hone their skills on the hardwood as the piece crescendos and the entire scene snaps into focus.
With one big camera move, the basketballs align to create the Nets logo. Building a practical set of 150 basketballs suspended 30' above the court gave us an incredible opportunity to capture the players in the most authentic way possible for this concept.
Role : Director, Editor
This intimate and inspiring short documentary delves into the life of Byron, a gifted basketball player whose love for the game defines him. Told from his own perspective, the film explores his journey of perseverance through setbacks, his relentless pursuit of greatness, and the unshakable bond he shares with basketball.
With humility and raw honesty, Byron reveals the passion that drives him, making his story one of resilience, self-discovery, and the universal quest to hold onto what you love. A must-watch for anyone who believes in the power of determination and the beauty of chasing a dream.
Role : Co-Director, Editor
Client : Boston Celtics
Production Company : The Famous Group
BOSTON RISING delivers a groundbreaking vision of Celtics basketball, blending innovation and inspiration to tell the story of a team on the rise. Set against a futuristic backdrop, this first-of-its-kind game-day open symbolizes the team's relentless drive and unity as they soar to new heights.
The story of this rising Boston team is ignited through the next-level technology taking flight with them, reflecting their ambition, resilience, and the forward-thinking spirit of a city that always strives for greatness.
Role : Director, Editor
Client : Milwaukee Bucks
Production Company : The Famous Group
When the NBA season resumed during the pandemic, with arenas eerily silent and fans watching from afar, this electrifying Open for the Milwaukee Bucks became a heartfelt tribute to their unwavering supporters. Celebrating the passion and loyalty of Bucks fans everywhere, it set the tone for a historic season—one that culminated in the ultimate triumph: an NBA Championship.
